Facebook Emulates Google, Allows Paid-for Promoted Content

Social networking website Facebook has begun testing a paid-for system which allows its near-billion users to pay a feww to highlight or promote posts.

The test is being carried out in New Zealand and will determine whether the service could be rolled out to other territories. A Facebook spokesperson told the BBC that "We're constantly testing new features across the site, [..] This particular test is simply to gauge people's interest in this method of sharing with their friends."

A number of options for highlighting posts have been considered with posts highlighted costing between 25p to £1.25. Facebook allows users to pay either via credit card or using Paypal.

The move comes as Facebook issued a profit warning after it revealed that users that access the site via mobile devices were not consuming advertising as extensively as their desktop counterpart.

The "promoted content" experiment can be likened to Twitter's Promoted Tweets or Google's own Adwords which allows users to highlight search terms at the very top or on the right hand side of Google's search engine results pages.

Source : BBC