GameStop has announced that gift cards for Steam can now be purchased in its stores. There are two available at the moment, one for $20, the other for $50.
The partnership scheme is known as Steam Wallet and will allow users to buy codes in store and redeem them when connected to the digital distribution platform. It will work in the same way as Microsoft's Xbox Points, or those for Facebook or iTunes.
"We are thrilled to be partnering with Valve on this new initiative," GameStop's Steve Nix said in a press release. "This gives even more options to customers now that they can put money in their Steam Wallet using cash, gift cards or trade credits through our convenient neighborhood locations."
Some commenters believe this is a bit of a desperate move by GameStop, considering Steam directly competes with (read: dominates) the Impulse digital download platform that GameStop owns and operates.
During the GAME acquisition rumour days, it was thought that GameStop might swoop in and buy up the troubled UK retailer. However a spokesperson said that the company was focused only on digital distribution in the UK. Not so in the US it seems.