EMC has announced the introduction of a raft of new technologies, delivering what it describes as a sweeping refresh across its entire product range, from storage and back up, through virtualization and management.
The company claims the many improvements in products - some 42 in total - are the result of sustained, "aggressive" investment. And EMC further states that they'll make it easier for customers to take advantage of the shift to hybrid cloud computing (a mix of public and private cloud) with data at its core.
The highlights of the fresh technology include a new EMC VMAX family - the VMAX 10K, 20K and 40K - a range of enterprise storage arrays. These are complemented by a plethora of new software innovations.
EMC also announced VNX unified storage enhancements for the mid-range storage market, with the new VNXe 3150 apparently delivering 50 per cent better performance and capacity per rack unit.
Both VMware and EMC also said they were extending their partnership to develop and sell storage analytics for VNX unified storage.
New Data Domain and Avamar systems and software make up another facet of the revamp, offering much improved back up and recovery systems which can be plugged into a broad set of enterprise applications.
Furthermore, a combination of EMC VPLEX virtual storage and EMC RecoverPoint protection offers what the firm describes as a new standard for hybrid cloud availability and data protection.
A raft of fresh enhancements to the EMC Atmos Cloud platform have also been implemented, to better help enterprises manage big data in large-scale cloud storage environments.
Pat Gelsinger, President and Chief Operating Officer of EMC Information Infrastructure Products, commented: "Throughout the evolution of IT, the data itself has remained the ultimate source of value. We build 'data centers,' not application or server centers; but rigid technology constraints effectively forced data to a lower priority."
"The onset of virtualization, cloud computing and big data analytics, however, have restored data to its rightful place as the centre of IT gravity. The shift is swift and irreversible, from dedicated infrastructure silos built around specific applications where data is either locked in a specific application or orbits the periphery, to a data-centric approach to computing."
"Today's EMC announcements address this fundamental shift head on and deliver to customers the next wave of technology required as they transform their IT, their business and themselves."