Forrester: Apple Should Sell The iHub, Not iTV

Forrester Research has brought about a new perspective on the rumours surrounding the upcoming Apple HD TV. Instead of releasing a new TV set to display video content, Apple should introduce a new device, providing families with a set of features for their shared life.

The analysts believe that Apple will have a tougher time reshaping the TV market as it did with iPhones and iPads. When the iPhone entered the smartphone market, it challenged devices with a one-year life cycle.

Meanwhile, in the TV market, users buy products expecting them to last for seven years. In order to break down this cycle, and attract more customers to its TV sets, Apple should come up with something unseen before.

In order to fulfil the analysts' predictions about how much the customers will be willing to pay for the upcoming Apple product, the company should "think different."

"Apple should sell the world's first non-TV TV," says Forrester's James McQuivey. "Call it the iHub, a 32-inch screen with touch, gesture, voice, and iPad control that can be hung on the wall wherever the family congregates," suggests McQuivey.

The developers will be challenged to create apps like shared calendars, photo and video viewers, video-chatting.