Report Shows iPhone Tops Ad Impressions Ranking

Mobile advertising outfit Millennial Media has released its Q1 2012 Mobile Mix report, which has produced a number of interesting nuggets of information regarding mobile ads.

According to Millennial Media's research, the iPhone is the leading smartphone in terms of mobile ad impressions, and by a long way. It topped the table with 15 per cent of total impressions, the second place BlackBerry Curve being quite some distance behind on 4.5 per cent.

Android, however, remains the top OS platform for ads, grabbing almost half of all total impressions (49 per cent). Fourteen of the top twenty individual mobiles in the rankings were Android phones.

Impressions from tablets (and other non-phone mobile devices) were up since last year's Q1 report. In 2011, slates accounted for 15 per cent of impressions, and this year that rose by a third to 20 per cent.

The top tablets were the iPad, unsurprisingly, followed by the Samsung Galaxy Tab and Kindle Fire. All three of these made it into the top twenty mobile devices chart.

One more interesting titbit for you: Mobile video viewing increased hugely, in fact it was up 960 per cent since last year's Mobile Mix report.

Jamie Fellows, SVP, Product, Millennial Media, commented: "Tablets and other non-phone connected devices have established a clear role in the growing mobile ecosystem. The substantial quarterly growth of impressions in this category is tied to both increased usage and adoption, and we expect this trend to continue in the foreseeable future."