UK big business: give us 4G or Britain could go bust

An independent assessment conducted by B2B market research specialists Coleman Parkes has revealed overwhelming support for 4G mobile technology throughout Britain's business world.

Over 1,000 business leaders took part in survey, with 94 per cent of decision makers saying they felt the next generation network was necessary for UK businesses to stay competitive and a further 86 per cent claiming the technology would increase productivity.

Job protection was also cited as a concern in the study, which was commissioned by Everything Everywhere, the UK's largest communications company that runs two of the country's best known telecom brands in T-Mobile and Orange.

Martin Stiven, the Vice President of Everything Everywhere's B2B operations, ventured that UK business risked falling behind its international rivals in commerce if it did not adopt 4G as a matter of urgency.

"In today's global economy, UK businesses need 4G networks to help them be more productive and compete on the international stage. Half of the countries on the G20 list of the world's biggest economies already have 4G," he said.

Improved critical information flow is the primary area in which 4G would benefit modern British industry - the Wi-Fi coverage offered by 2G and 3G technologies is often unreliable, and it also struggles to deal with intensive traffic in a manner conducive to the requirements of 21st century businesses.

The figures echo calls from mobile carriers to roll out the technology soon rather than later.

The poll made a further series of interesting findings, with nearly a third of participants (29 per cent) saying they expected complimentary forms of media like mobile TV and video conferencing to be enhanced when 4G finally arrives.

Unsurprisingly, mobile devices are now essential to the lives of decision makers across the business spectrum - 72 per cent of industry leaders use mobile internet on a daily basis for work-related purposes, with the figure rising to 90 per cent in the course of a week.