Google buys social sharing company Meebo as rivalry with Microsoft intensifies

Social platform Meebo has been snatched up by Google, according to a blog post by the cloud-centric IM company.

Founded in 2005, Meebo began as a browser-based instant messaging client, growing to include the Meebo Bar, which allows users to chat on various websites like Goal.com, Men's Fitness, and Seventeen. Now, the website will team up with the search engine giant for future unidentified adventures.

"Together with Google, we're super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike," Meebo wrote Monday on its official blog.

A Google spokesman said in a statement that the company is always looking for better ways to help users share content and connect across the web, as in daily life. "With the Meebo team's expertise in social publisher tools, we believe they will be a great fit with the Google+ team," the company said. "We look forward to closing the transaction and working with the Meebo team to create more ways for users to engage online."

Meebo declined to comment further on the deal. Terms of the acquisition were not disclosed.

All Things D first reported rumours about a Google-Meebo acquisition in May - with an alleged asking price of around £65 million.

According to CrunchBase tracking data, the company has raised over £45 million in funding since it launched seven years ago.

Yesterday, Google continued its buy out bender, acquiring mobile software developer Quickfire, in a move industry insiders say is a clear sign Mountain View is upping the ante in its rivalry with Microsoft.