Virgin Media Wi-Fi goes live on London Underground

Eurostar terminal King's Cross/St Pancras today became one of the first London Underground stations to enjoy free Wi-Fi access throughout its station and on its platforms. Warren Street also went live this morning, with four more stations ready to connect in the coming few days as Virgin Media rolls out its subterranean service.

Shopping mecca Oxford Circus, along with Green Park - the closest stop to iconic London landmarks like The Ritz and Fortnum & Mason - will follow tomorrow, with Victoria and Euston scheduled to connect on Saturday.

The central core of the Victoria Line will thus be entirely connected by the beginning of next week, with around 80 transport hubs expected to benefit from the service by the end of July and 120 Wi-Fi enabled stations the goal by the end of the year.

With London home to more software and IT companies than other European city - and the tech sector expected to account for a third of the capital's growth in the coming decades - digital connectivity has emerged as a priority for business leaders and politicians.

"We need to ensure London is able to cement its position as Europe's leading digital city. Our partnership with Virgin Media to make WiFi available on Tube platforms will be of tremendous benefit as building world class connectivity is critical to supporting new businesses and the jobs they create, especially in the high-tech and creative sectors," the Mayor of London, Boris Johnson, said.

The service will be offered free for the duration of Britain's ‘Summer of Sport' - which kicks off in earnest this Monday when the national football team launch their Euro 2012 campaign and peaks with the London 2012 Olympics in August - with charges applying thereafter.