Researchers say Facebook ads DO work
News Web
ComScore says Facebook ads really do work and it has the numbers to prove it. The research firm on Thursday teased a new report due out next week that presents "new findings about the effectiveness of paid and earned media exposure on Facebook." "Through our research, which examines the impact on consumer behaviour as a result of media exposure (i.e. seeing a brand message), we are gaining critical new insights that show Facebook earned media is having a statistically...
11 Jun 2012 by
Damon Poeter
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