Twitter trends tweak aims to prioritise relevance

Twitter has announced that users will now have the option to tailor the microblogging site's trending topics to onlthe subjects most relevant to them.

Trending topics have always offered a quick snapshot of the news, both locally and worldwide. But they can also be rather puzzling (#pretentiousmoi is currently trending in the UK, for example). As a result, Twitter recently tweaked its system and improved algorithms to base trends on users' locations and who they follow.

Users can narrow their results by selecting one of more than 150 global locations "to show emerging topics that matter to you," Twitter product manager Sara Mauskopf wrote in a blog post. Those who are perfectly content with general trending topics can keep their location set to the worldwide level.

The newly adapted trends lists started rolling out yesterday on twitter.com, as well as iOS and Android operating systems.

"Trends offer a unique way to get close to what you care about," Mauskopf said.

The update comes about a month after Twitter launched a new version of its "Discover" tab, which attempts to present relevant news stories to users, based on tweets from people followed by the primary account holder.

Twitter has been busy pushing out updates, including a revamped company logo, all while relocating to its new Market Square headquarters.

Last week, Twitter celebrated a rise in advertising revenue via its mobile platform, as well as a huge uptick in general usage, according to the Pew Internet and American Life Project.