Twitter launches Expanded Tweets feature

Twitter sure has been busy lately. Not content with merely moving house and unveiling a Discover feature tweak that allows users to prioritise trending topics based on their location, the microblogging giant yesterday rolled out a more interactive tweeting experience for its primary and mobile websites - with a blog post that prominently features one of the world's more famous wifebeaters, R&B singer Chris Brown.

Users expanding tweets that contain links to partner websites will now see content previews, full images, and video embeds (with the notable exception of YouTube videos) without having to leave the Twitter page.

For example, news articles from a range of popular titles including The Wall Street Journal, The New York Times, TIME Magazine, and Der Spiegel Online will now be previewed with headlines, teaser lines, and often the Twitter details of the publisher and writer.

"You've probably expanded Tweets before to play videos from YouTube or see photos from Instagram. Now, a diverse and growing group of new partners also deliver rich content inside Tweets containing a link to those websites," said Michael Sippey, the Director of Twitter's Product Team, in his post.

The new features are now live on both twiter.com and mobile.twitter.com, with arrival for Android and iPhone apps expected shortly.

Brown - found guilty of assaulting his then-girlfriend Rihanna - appears in the blog post to advertise the new video viewing capabilities of the site. He is shown in a screen shot of a Twitter-embedded clip from popular US urban music TV broadcaster BET.

Images courtesy of Twitter