Box comes to Europe, opens London HQ

Box has launched its international expansion with the opening of a European headquarter in London, the company has announced.

The enterprise cloud storage and management software firm has amassed more than 11 million users across 120,000 businesses, with some 50 per cent of its traffic coming from non-US clients like Ben Sherman, Proctor & Gamble and O2.

Box hopes to hire 100 employees in Europe by the end of 2013, and will initially begin by hiringsalespeople and technical support and implementation services staff members to work out of its Central London office.

"A tremendous shift is taking place in Europe," said Box CEO Aaron Levie in a statement. "Businesses are looking for solutions that help them move to the cloud and transition away from costly, inflexible legacy technologies. We've seen significant customer growth across Europe in the last year and are thrilled to be building out a local presence to support our customers."

Box has also extended its partnership with Hewlett-Packard and two companies will work together to incentivise cloud storage adoption among small and medium-size businesses in the EMEA region.

In the enterprise cloud arena, Box faces competition from products like Google Drive and Microsoft SkyDrive, but has managed to secure 82 per cent of the Fortune 500 as clients. The company has raised $162 million (£103 million) in venture capital so far.