Google releases Google Offers iPhone app

Google has launched an iPhone app for its Google Offers deals program.

The free app, available now via the App Store, can tap into your phone's location to offer up nearby deals. It can also send you push notifications if you're in the vicinity of a deal, allowing you to purchase directly from the iPhone.

At this point, the Google Offers app for iPhone is only available in the US, but is live in dozens of cities - from Boston and Brooklyn to Detroit and Omaha.

When you first download the app, it will ask for permission to access your location, and ask for you to sign in with you Google Account. Google Offers will then ask if you want to receive push notifications before taking you to the deals page.

Current deals will be listed under the "Featured" tab. New York, for example, is now offering: $25 (£15) for $50 (£30) worth of Cuban food; $20 (£12) for haircut, shampoo and deep conditioning; and $174 (£110) for a one-night weekday stay at Mohegan Sun, among other things. Anything you purchase will show up in the "My Offers" tab.

The "Browse Offers" tab lets you search deals by category - from Food and Drink or Beauty and Spa to Auto Care or Creative Classes.

Google Offers kicked off last year with a beta in Portland. It expanded to a number of cities throughout the year, allowing users to sign up for emails that offered up deals in their cities. By November, Google transformed Offers into an umbrella offering of sorts, partnering with 14 separate deals providers. The following month, it launched an Android app.

Google is just one of many tech firms that has tried its hand in the deals space. Facebook had a short-lived deals offering last year, but the social network seemingly revived the effort in April via Facebook Offers. Last September, meanwhile, Amazon added local deals to the ad-supported versions of its Amazon Kindle eBook reader, while Yelp announced plans to trim its daily deals feature.

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