Hotel Tonight App launches in London with £2 hotel room offer

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Up until now HotelTonight has only been available in the US. At the time of writing, it currently covers Anaheim, Honolulu, Las Vegas, Los Angeles, Monterey Bay, Napa & Sonoma, Palm Springs, Phoenix, Portland, Reno, San Diego, San Francisco, San Jose, Santa Barbara, Santa Fe, Seattle, Silicon Valley, Vancouver, Atlanta, Atlantic City, Baltimore, Boston, Brooklyn, Fort Lauderdale, Miami, Myrtle Beach, New York, Newport RI, Orlando, Philadelphia, Tampa Bay, Toronto, Washington DC, Austin, Chicago, Dallas, Denver, Houston, Minneapolis, New Orleans, San Antonio and most of the leading airport regions in the USA.

The app enables users to quickly and easily find a hotel for the night within eight seconds (it does what it says on the tin!). Once loaded, the app finds your location and then offers you a short list of curated hotels. Right now it seems to be mostly focussed on the premium end of the market, but HotelTonight assured the audience at Le Web that a wider choice will be available.

Sam Shank, the serial entrepreneur, co-founder and CEO of HotelTonight said that the app is mostly used as a discovery mechanism - an impressive 91 per cent of users have never stayed at the hotel they book through HotelTonight. Shank insists that HotelTonight will stay focused as a business, highlighting that he gave the company a restrictive name for a reason, "we are not hotel tomorrow and we concentrate on smartphone apps." This rival to lastminute.com focuses on smartphones which is what we have in our pockets when we need a hotel for the night. As somebody who has used HotelTonight.com myself recently in New York, I can definitely recommend it.

I spent 24 hours in NYC and had a one-hour slot between my last meeting and a dinner appointment but no hotel to stay at in the evening. So, during my spare hour, I launched HotelTonight, I found a hotel and booked it (yes pretty much in eight seconds), jumped into a cab, checked into the hotel (it was pre-paid via the App), settled into my room, took a shower, got ready, jumped into another cab and arrived five minutes early for my dinner appointment! Put your trust in smart technology and you will be handsomely rewarded!