LG has launched a voice-activated personal assistant that rivals Apple's Siri, the company has announced.
'Quick Voice' - the English translation of the service, which for now only exists in South Korea - will make its debut on LG's line of Optimus phones. The service will be able to handle search, navigation, and diary management, among other functions.
The South Korean launch of 'Quick Voice' is well timed, as the country is still Siri-less until iOS 6 is released in the autumn.
There's no word yet on whether Optimus phones and other LG devices outside of Korea can expect to get 'Quick Voice' or whether the company intends to roll out its digital assistant in English or other languages.
Multi-language capability has reportedly slowed Apple down in its effort to deliver localised versions of Siri. A 20-year-old South Korean student developed an unofficial version of Siri which speaks English though it understands Korean commands.
Still, it's clear that voice input-based software is the way forward, with the likes of Google and Samsung reportedly developing and/or preparing to unveil similar functionalities for Android.
Apple co-founder Steve Wozniak recently said he thought the company had made Siri less accurate, but insisted that voice recognition technology is bound to improve. "I think voice recognition for all the platforms is going to get better and better and better at putting together complete sentences and phrases," he said.