New Panasonic president Kazuhiro Tsuga has been selected to deliver the opening keynote address at the world's largest technology trade conference, the International Consumer Electronics Show.
The next annual CES, produced by the Consumer Electronics Association (CEA), kicks off on 8 January next year in Las Vegas. The event showcases the cutting edge in technology, and Panasonic's latest chief Tsuga will take the prestigious lead slot to open proceedings.
Tsuga's appointment was announced earlier this year but only yesterday morning was the move made official, as Panasonic shareholders gave their approval at the company's general meeting in Osaka, Japan - the city that gave birth to the electronics firm.
"Panasonic is one of the largest and most dynamic consumer electronics companies in the world, and I congratulate Mr. Tsuga on his official appointment to president of Panasonic Corporation," said CEA president Gary Shapiro.
"We are thrilled to have Mr. Tsuga take the stage for his opening keynote at the 2013 International CES, and we look forward to hearing his vision for the future of Panasonic and its leadership in green innovation."
Prior to taking the helm at Panasonic, Tsuga was president of AVC Networks Company, the internal arm responsible for Panasonic's audio-visual and information technology equipment business. His portfolio was further enhanced between 2008 and 2011, when Tsuga served as president of Panasonic's Automotive Systems Company.
Tsuga replaces previous incumbent Fumio Ohtsubo, who oversaw a huge $9 billion (£5.8 billion) loss across the company's third quarter of 2012, according to its financial report.
The 2013 CES will feature 3,000 global technology companies unveiling the latest consumer products across the tech arena. And ITProPortal will be in Las Vegas to cover every step of the action, from the moment Tsuga's dulcet tones fill the room for the opening address.