Bing redesign promises faster load times, more relevant results

Microsoft has introduced a series of new updates to Bing, designed to give the flagging search engine a leg up in competing with Google.

The company detailed the improvements in design, speed, and functionality on its official Bing blog.

“Most of us would like to spend less time searching for information online, as, let’s face it, there is more to life than search,” said head of Bing UK Peter Maxim. “We want to make your search experience quicker and easier so you can get on with the important stuff.”

Most noticeable among the changes is the updated homepage design, which Microsoft touts as being “slicker” and “cleaner,” and boasts a larger homepage image.

Another design tweak is to the results page, where the header has been made smaller and information previously showing up on the left of the page has been removed. The company has also introduced larger spaces between lines, which aims to make search results more readable and easier to navigate on touch-screen devices.

But it’s not simply a facelift, Microsoft insists. The search engine has been given an under-the-hood update that should produce more relevant results and quicker load times.

The improvement follows a few other updates to the service, including the addition of Qwiki videos to search results and the integration of Encyclopedia Britannica data.

In the UK, Bing handles 4.77 per cent of search engine visits, vastly less than market leader Google’s 84 per cent, according to Hitwise.