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Approaching $5M, Ouya talks console chips with Nvidia

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by Chloe Albanesius, 17 Jul 2012News
Approaching $5M, Ouya talks console chips with Nvidia

Ouya, the Android-based gaming console with more than $4.8 million (around £3m) in Kickstarter funds, revealed last week that it has been talking to Nvidia about its chipsets.

"The [Nvidia] team is great and their support has been incredible," Ouya wrote on its Kickstarter page. "They're working side by side with us, and they'll help us maximize the performance of the Tegra 3 chipset we're using."

Los Angeles-based Ouya emerged just last week with a Kickstarter campaign aimed at developing a sub-$100, Android-powered video game console that offers free-to-play titles. Initially, it looked to raise $950,000 in 30 days, but by the end of day one, it had surpassed $1 million and now has almost $5 million with 23 days left to go.

Ouya said it has been focusing on a number of issues in recent days, including game discovery, developing symbols on its colour-coded controller buttons for the colour blind, and whether or not Ouya will have an Ethernet port.

"Feedback on our work in progress is one of the great things about Kickstarter. Keep sending your ideas and voicing your opinions—they matter to us," Ouya said.

One issue is whether or not Ouya can actually deliver the consoles - as outlined in Sascha Segan's insightful column.

"Hardware development isn't something that can be done easily in a Silicon Valley garage or a DUMBO loft," Segan wrote. "Hardware concepts can be done, and Pebble and Ouya are both great concepts. But actually building a reliable, functional product requires expertise in supply chain management, mass hardware QA, and negotiations with component makers and assemblers that these companies by and large entirely lack."

Ouya founder Julie Uhrman tweeted on Wednesday that Ouya had enough money to make 80,000 consoles, though it has since secured even more cash.

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