The new Chrome for iOS app has captured about 1.5 per cent of all iOS Web traffic in the few weeks it has been available, according to new stats from Chitika.
As of 17 July, Chrome’s share on iOS surpassed 1.5 per cent. Apple’s Safari still had 85.6 percent, while other iOS browser options captured 13 per cent, Chitika said.
By Wednesday afternoon, Chrome’s iOS share was at 1.4 per cent, but Chitika said that Chrome traffic “tends to fluctuate daily.”
“Its current prime usage hours occur between 7am and 10am where it peaks at around a two per cent share, but then slide back down later in the day,” the mobile ad network said. “This indicates a high degree of morning use and can be correlated with consumer behavioral patterns in mobile usage.”
Chrome for iOS didn’t really make an appearance on Chitika until 2 July. “But its share of traffic shot to over one per cent between 2-3 July, which may be due to word of mouth and its high profile status on the App Store,” the company said.
Apple’s Safari browser comes pre-installed on iOS devices, but users can download competing browsers – like Opera, Dolphin, or Chrome – as apps. The fact that about 14.5 per cent of iOS users choose to surf the Web on something other than Safari “helps expose the greater story of how consumers interact, share, and navigate the Web using smartphones and the constantly increasing number of applications available to them,” Chitika said.
Shortly after Google unveiled Chrome for Android and iOS, EMG Technology sued for patent infringement, claiming the apps violated patents for a “simplified navigation system” on smartphones and tablets. According to the suit, EMG wants the court to ban the distribution of the mobile browsers and award damages.Leave a comment on this article