Apple won't have to begin grovelling in the British press just yet, after a London court ruled to stay the order issued by UK High Court Judge Colin Birss stipulating that the US tech giant must publish a string of notices saying that Samsung's tablets did not copy design features from the iPad.
The imposition of the order will now be subject to a full appeals process in October, after Apple's lawyers successfully argued that Judge Birss' demand amounted to the Californian firm advertising in favour of its bitter Korean rival.
Judge Birss had previously instructed Apple to run notices in a number of popular British publications, including the Daily Mail and the Guardian as well as on its UK website.
The two companies are engaged in a heated series of patent-related disputes across the globe, with a number of the lawsuits relating to the Galaxy Tab range. The Tab 10.1 is a particularly contentious contraption and is currently banned in the US following a rare pre-trial injunction issued by a California court. In Europe, a German court recently prohibited the sale of the Tab 7.7 and the Tab 10.1 is also barred from shelves in the Teutonic nation.
UK courts have generally taken a less sympathetic view of Apple's grievances, with Judge Birss ruling that the Tab 10.1 was "not cool" enough to have stolen designs from the iPad. The High Court also rubbished an Apple claim against HTC, another competitor in the mobile technology market.
While Apple has been the victor on many occasions, especially on its home turf, it has also suffered some blows of late, with many observers noting that trying to force competitors' products off the market is no way to make a living in the long run and an Australian judge recently calling the ongoing situation "ridiculous."
Apple has recently experienced a growth slowdown as its dedicated fan base awaits its next-generation smartphone, potentially called the iPhone 5 and expected to be released this autumn. Samsung's Galaxy S3 handset has also done its bit to thwart its chief rival.