Once, the countdown was a matter of years; today, the eagerly anticipated London 2012 opening ceremony is only a few hours away, and multiplex cinema operator Vue Entertainment is offering sports fans the chance to experience the Games in stunning fashion.
Utilising Sony 4K, the Japanese tech giant's latest digital cinema projection solution, Olympics viewers will be able to enjoy everything from tonight's £27 million Danny Boyle spectacular to the Men's 100 Metres Final and Andy Murray's bid for Olympic glory on the grass courts of SW19.
Vue says that its Olympics screenings will feature the kind of ultra-high quality images and superb quality surround sound that is impossible to recreate in more traditional viewing environments, like at home or down the local pub.
Seats require registration and are subject to availability but come with no cost attached, with attendees able to get into the Olympic spirit further by way of Vue's stadium-style tiered seating.
"From every drop of sweat on Mo Farah's brow to every strand of Jessica Ennis' hair, Vue offers you a unique perspective of the Games – it's just like being there, only better!" the company said in a statement.
Punters can take in the highs and the lows of Team GB's 2012 campaign at 52 of Vue's cinemas across the UK and Ireland.
London 2012 is being billed as the world's first truly digital Games, featuring everything from smartphone apps that act as hotel key cards to 3G connectivity in the Channel Tunnel 100 metres under the sea.
Regrettably, tickets for tonight's extravaganza - which is likely to smash all previous UK viewing records - have all been assigned for London-based Vue cinemas, though there is availability at select locations across the UK.