Video-sharing service Viddy has launched its public API, opening its world of easy video production to third-party developers, but with a twist.
Team Viddy is inviting developers to enter its "Rule the Beach: Hack Your Way into Viddy" competition, for a chance at a $10,000 (£6,400) cash prize, a trip to Los Angeles, and a job interview with the company.
"We created the Viddy API so that you can showcase the amazing content our users share everyday in new [and] creative ways in your applications," the Viddy developers website said.
To enter the competition, simply request permission to Viddy's new API, "and build the most unique and amazing app using it," Viddy said in a blog post.
Over the next two months, Viddy will work with developers to adopt the apps people build, as well as to promote new developers to the service's 40 million-plus member community, so submit now.
On 28 September, Viddy will pick its favourite API partner, then fly the winner (or a team of up to four people) to Venice Beach for some sun, surf, and an interview. The cash prize will be awarded at Viddy headquarters.
More details are available on the Viddy documentation site.
Viddy opened its API v0.1 Alpha last winter, with the intent of one day allowing developers to take full control of information and features.
"This is just the start," Dusten Salinas, senior vice president of engineering, said at the time. "Experiment and let us know what you think."
Viddy is known as the Instagram of video sharing, allowing users to push 15-second videos to social-networking sites; the app comes complete with filters and other production packages to turn up the interest in otherwise boring clips. Music, tags, titles, and local information can all be added to the final package. It's currently available in the iOS App Store and is expected to arrive for Android soon.