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Microsoft re-christens Metro as Modern UI

by James Laird, 13 Aug, 2012 News
Microsoft re-christens Metro as Modern UI

Following its abandonment of the 'Metro-style' moniker last week after a reputed copyright infringement complaint, Microsoft has found a new name for its latest user interface.

The US tech titan has apparently re-dubbed its new, tile-based interface the 'Modern-style UI,' with the company's website showing a raft of references to the changed title in its events section.

Seminars forming part of a New York-based DevCamp series, for instance, now cover topics including "Designing Apps with Modern UI Principles and Windows Personality" and "Everything Web Developers Must Know to Build Modern UI-style Apps."

The title refresh comes after reports surfaced last week claiming that a Germany company, Metro AG, was asserting its rights to the name. At the time, Microsoft officials maintained that Metro was only ever a working title and that it was always intended for a new name to evolve as the new line of products were developed.

Staff and developers were consequently instructed to cease all references to a 'Metro-style UI' and call the colourful live-tiled user interface the 'Windows 8-style UI' instead while a final name was being decided.

A similarly unconvincing party line has continued into the era of the 'Modern-style UI,' with Microsoft now claiming that the current software appellation was intended all along.

The loss of the Metro-style moniker just a few months before Windows 8 is set to hit shelves represented a marketing conundrum, if little more, as Microsoft had touted the Metro label through out the recent world tour dedicated to hyping its upcoming OS.

Microsoft recently pushed Windows 8 into Release-to-Manufacturer mode, with everything apart from the naming quagmire going according to plan thus far ahead of a confirmed 26 October launch for Windows 8, which will appear alongside the Surface tablet.

For more on Microsoft and Windows 8, check out our step-by-step guide to dual booting of Windows 7 and Windows 8, or our recent hands-on analysis of the new OS in a tablet environment.

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