New Apple product rumours bolstered by record sales for suppliers

Apple shows no signs of slowing down, and a banner July for Apple suppliers could mean more iDevices in the near future, according to a new analyst report.

Preliminary July sales among Apple suppliers indicate their best July on record, according to Topeka Capital Markets. Sales were up about 14 per cent month-over-month, better than the average increase of 8.5 per cent over the past seven years.

Those numbers indicate that Apple is currently ramping up production, likely ahead of a major product rollout this fall. "We believe this strength reflects the Apple supply chain ramping up production of new products for Apple that are expected to launch this September," analyst Brian White said in note to investors.

Rumour has it that Apple will unveil its next-generation iPhone in mid-September, followed quickly by its release nine days later. The iPhone 4S launched in October 2011.

White suggested a September debut of the rumoured 7.85in iPad mini, as well.

"The evidence of new products ramping into the September time frame for Apple continues to mount," White said, "setting up what we believe will be the biggest second-half product launch in Apple's history."

All of the action at Apple may give the company's stock a leg up, possibly bumping it up to Topeka's $1,111 (£708) price target over the next year, the firm said.

White's analysis is based on his "Apple Monitor," which tracks sales trends among Taiwanese suppliers that earn more than half of their revenue from Apple sales.

According to Cupertino's earnings report released last month, the company sold 26 million iPhones and 17 million iPads in the most recent quarter. The company also promised "amazing new products in our pipeline."