Brother unveils sleek inkjet all-in-one printer, the MFC-J4510DW

Brother has announced its new Business Smart Series colour inkjet all-in-one, dubbed the Brother MFC-J4510DW.

The Brother engineers managed to create a sleeker, easier on the eye all-in-one printer complete with an easy-to-use 3.7in touch-screen display.

To provide everything most users want in a single business unit, Brother utilises its Landscape Printing Technology, which reorients the way colour inkjet printing is done. The technology changes how a page is stored and printed from portrait to landscape, thus reducing the machine footprint. With a reduced machine footprint, a printer will simply be able to print more quantities without getting backed up as easily.

In addition to a sleek design and reduced machine footprint, engineers also developed a new engine and increased the size of the print head to help increase print speeds. Ink cartridges were also redesigned to take up less space. All of this contributes to a new colour inkjet all-in-one product line that looks to lower printing costs.

These all-in-ones also feature wireless and mobile device printing capabilities and automatic two-sided printing. All machines are also capable of printing 11 x 17in documents at a maximum of 27 pages per minute. The actual paper tray can hold up to 150 sheets of paper and bears a 20 page automatic document feeder for faxing, copying, and scanning.

Users can also manage the mobile printing features to connect and print from mobile devices, provided that your mobile device is compatible with Google Cloud Print, Brother iPrint & Scan, Wi-Fi direct and Cortado Workplace. In addition, web connectivity with Facebook, Picasa Web Albums, Flickr, Evernote, and Dropbox is accessible.

The Business Smart series inkjets, like all Brother products, offer a two-year warranty and free technical support for the life of the machine. The estimated US street price is $199 - £125 in old money - and the printer will be available at the beginning October at various American superstores like Best Buy. Additional models in the series are expected later in the year.

UK-based printer enthusiasts may have to wait a bit longer to start running off copies with the new product, with Brother so far no hinting at an international rollout timescale.