Kindle Fire 2 likely to launch at Amazon press event on 6 September

Amazon on Wednesday sent out invites for a 6 September US press event that may include the launch of the next-gen Kindle Fire. With the present iteration of the eBook reader looking increasingly unlikely to come to Britain, UK consumers will no doubt be hoping that a new device from the online marketplace comes complete with plans for a global rollout.

The event kicks off at 10:30 US Pacific Standard Time and will be held in Santa Monica, California. Amazon did not provide any details on what the press conference might entail, with the invite simply saysing: "Please join us for an Amazon press conference."

There have been several reports this summer about Amazon prepping an update to its Kindle Fire, which hit the US last November. Some suggested that the new device would be released between 31 July 31 and 7 August, but those dates came and went without a new gadget.

Last month, All Things D, which cited sources familiar with Amazon's plans, said the new Kindle Fire will have a built-in camera, similar to its Google rival, the Nexus 7. The updated Amazon tablet will also sport a much-improved display with 1,280 x 800-pixel resolution, bigger than the current 1,024 x 600 screen. There will also be an entirely new width-to-height ratio, again following the Nexus 7's lead.

The Amazon event is scheduled just days before Apple is expected to hold a 12 September event to show off its new iPhone and, possibly, a smaller version of the iPad. That iPad mini, which is rumoured to be coming in at 7.85in, could be a huge competitor for the next Kindle Fire, not to mention the Nook Tablet - which is reported to be coming to the UK sooner rather than later.

Apple, however, has not yet made any announcements.