Microsoft's bold new logo means only one thing: It’s Windows or bust

Microsoft has swapped its old monochromatic stylised logo for a brand new one that brings a simplified version of the previous Windows “Window” logo and a softer, sans-serif, grey font.

It marks the beginning of an epic 100 days that lie ahead of the company that was once the biggest technology enterprise in the world.

By the end of the year, the company will have launched its boldest Windows operating system yet (Windows 8), started its transformation into an Apple-inspired company (Surface tablet PC), continuing its divorce with Intel by embracing ARM (Windows RT), kickstarted the cloud computing revolution within the company (Office 2013), and attempted to become relevant on the web (Outlook.com, IE10) as well as on mobile (Windows Phone 8).

That’s a lot of dramatic changes for any company, even more so for a company like Microsoft which, as a corporation of titanic proportions, is not usually used to changes on that scale. And the fact that Windows is now an integral part of Microsoft’s logo can only send a powerful message to partners and rivals alike.

Microsoft will put Windows at its heart, more than ever before, and ironically, it hints at the possibility that the OS might finally become a cross-platform, all singing, all dancing and all-encompassing ecosystem that once attracted the ire of the US Department of Justice more than a decade ago.