Samsung muddies water with “Galaxy S3 lite” smartphone called Reverb

Samsung muddies water with “Galaxy S3 lite” smartphone called Reverb

Virgin Mobile (US) has announced the availability of a new smartphone called the Samsung Galaxy Reverb which costs $249.99 with a contract and will begin delivery on 29 August.

It’s not clear whether Virgin will bring the handset to the UK yet. As for its DNA, the Reverb appears to be a souped up version of the S2 rather than a cut-down version of the S3 as some have suggested.

The device is powered by Android 4.0 Ice Cream Sandwich with a Qualcomm Snapdragon S2 system-on-chip clocked at 1.4GHz, 512MB of RAM, and 4GB of internal memory (plus a microSD card slot), a 4-in WVGA AMOLED capacitive display, a 5-megapixel main camera sensor and a 1.3-megapixel front one.

The phone is yet one of many Samsung smartphones that bear the moniker Galaxy and only the most naïve will fail to see that the Korean manufacturer is trying to muddle the water by prioritising quantity over simplicity.

That strategy proves successful when the key metric is about global market share. But while Galaxy handsets outsell their competitors, Apple is still the market leader when it comes to average profit per handset.

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