Digital word-of-mouth marketing firm Blue Calypso has filed a patent infringement complaint against Web coupon superstar Living Social.
This is the second in what a Blue Calypso spokeswoman said will be a series of lawsuits against companies allegedly infringing on Blue Calypso patents. Blue Calypso sued Groupon earlier this month.
The technology in question is used in Blue Calypso's state-of-the-art digital marketing platform, which the company said forms the core of its business. The two patents at issue (here and here) cover Blue Calypso's self-developed peer-to-peer advertising system.
"As a technology innovator, it is our duty to protect what we have created from illegitimate use," CEO Bill Ogle said in a statement. "The current landscape for social engagement is growing and with that brings interest and need for the platform we developed and operate," he added.
Texas-based Blue Calypso plans to keep an eye out for other companies possibly infringing on its creations, to ensure that "our assets are protected now and into the future."
Living Social, which is partially owned by Amazon, said the company does not comment on pending litigation.
"Blue Calypso is being proactive in protecting its intellectual property from infringing organizations. We are working hand-in-hand with the team there to ensure that the law does its job in this case," said Melissa Smith of Gillam & Smith LLP, the Marshall, Texas-based law firm representing the company.
"These patents were the result of years of technology innovation and development that enables us to deliver best-in-class digital world-of-mouth marketing programs to our customers," Ogle said in a 1 August statement.
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