Square Enix debuts CoreOnline, an ad-supported free games service

Square Enix has unveiled a new service called CoreOnline that promises to bring a number of popular games from the Japanese publisher to gamers for free provided that they watch video adverts (or alternatively, pay a fee).

The service promises to deliver full console-quality titles through a bog-standard web browser and is the latest to offer a streaming service after Gaikai – which Sony acquired - and Onlive, which recently went through a restructuring process.

CoreOnline offers Hitman: Blood Money and Mini Ninjas, both of which have been on the market for a few years already and it is likely that others will follow suit. Square Enix’s other triple-A titles include the Tomb Raider, Deus Ex and Final Fantasy series'.

Yoichi Wada, the CEO of the company, said "Square Enix is at the forefront of experimentation of new business and services models in the game industry".

Over the past few months, we’ve seen the rise of companies such as Samba Mobile or Ovivo that rely on advertising to provide free services (e.g. minutes, texts and data) to their customers.