Everything Everywhere prepares 4G rollout, new brand announcement next week

Everything Everywhere is set to confirm the launch of its 4G network and reveal all on its new brand at a special event in London next week.

The firm, which currently runs operators Orange and T-Mobile, was granted approval for its network re-farm last month, enabling it to bring customers high-speed mobile connectivity. On the back of the announcement, Everything Everywhere confirmed it was planning to launch a new brand that will “sit alongside” the existing subsidiaries.

All the details will be revealed in Kensington on Tuesday 11 September, with ITProPortal in attendance to relay the “exciting information on our new brand and the latest innovation in network technology.”

The 4G approval, confirmed by telecoms regulator Ofcom, represents a major boon for Everything Everywhere, with the firm now able to offer new high-speed data packages before a host of disgruntled rivals. Three may also be utilising the technology soon, having bought part of EE’s spectrum last month.

“Ofcom’s decision to make 4G available this year is great news for the UK,” said Everything Everywhere after the announcement in August. “Consumers will soon be able to benefit from the much greater mobile speeds that 4G will deliver. 4G will drive investment, employment and innovation and we look forward to making it available later this year, delivering superfast mobile broadband to the UK.”