IBM has announced plans to boost its Connections social network for enterprise, with linkups to Facebook and Twitter.
Connections merges activity streams, calendars, wikis, blogs, email, and more, while allowing instant social collaboration, according to IBM.
The system's homepage features an activity stream – a single location where various social networks can come to play, providing access to Twitter feeds, Facebook posts, weather data, videos, log files, and SAP applications. Users can also electronically sign documents via the site.
Connections debuted in 2007, according to Bloomberg, and has gained users like Primerica, Colgate-Palmolive, and Bayer.
"I can get information out quickly," said Bayer MaterialScience CEO Patrick Thomas, "but even more importantly I can encourage two-way communication and stimulate an open communication culture by breaking through barriers."
A number of businesses haven't yet honed their social tools; according to an IBM study, only 16 percent of CEOs are using social business platforms to connect with customers.
"To truly realise the full potential of a social business, leaders need to empower a company's most vital asset – the information being generated from its people," Alistair Rennie, IBM general manager of social business, said in a statement. "Now is the time for business leaders to embed social into their key business processes to shift their business from the era of 'liking' to 'leading.'"
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