Consumers will do almost anything to save their technology from harm, especially if the damaged goods are made by Apple.
In the US, damaged iPhones have cost customers $5.9 billion (£3.63 billion) since the devices were introduced in 2007, according to SquareTrade.
Following a survey of more than 2,000 iPhone users, the consumer electronics protection plan provider combined the cost of repairs, replacements, and insurance deductibles for cracked, dropped, pummeled, kicked, or water-damaged devices in extrapolating the whopping final bill for iPhone repairs.
“Today’s devices are racing to be thinner and lighter, with little regard for durability. And yet our lifestyles make them more vulnerable than ever to accidents,” SquareTrade CMO Ty Shay said in a statement.
As reported by the surveyed iPhone users, the top five accident scenarios are dropping the device from your hand, letting it slip into a toilet, swimming pool, or lake, dropping it from your lap, knocking it off of a table, and drenching it with liquid.
“We were astonished at how many people drop their phones in the toilet as well as how frequently an innocuous drop from the hand actually killed the device,” Shay said.
Accidental phone damage is ten times more common than loss or theft, SquareTrade reported, adding that younger users are clumsiest with their phones–one in two iPhone owners under 35 have suffered a mishap.
Not all iPhone users head immediately to the Apple Store when damage occurs, however. It’s not uncommon for owners to buck the repair cost and resort to other measures, like walking around with a cracked device (11 per cent of people) or taping up their handset (6 per cent).
“We look forward to seeing what the new iPhone 5 users report with regards to durability,” Shay said.
SquareTrade’s full survey results are displayed in the infographic below.Leave a comment on this article