Following iOS 6 maps blunder, Apple promises to "improve" app

Apple’s proprietary mapping software, which replaced Google Maps as the default map app on the latest version of its mobile operating system, was released yesterday to much scorn and ridicule over its poor quality and glaring inaccuracies.

But the company has responded to the public outrage by saying users can expect the software to “improve” over time.

"We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get," said Apple spokesperson Trudy Muller.

"We appreciate all of the customer feedback and are working hard to make the customer experience even better," she added.

Apple has also said it will incorporate the work of third-party developers into future public transit navigation offerings.

The extent of the Apple Maps problem became apparent yesterday with the release of iOS 6, a day ahead of this morning’s iPhone 5 launch. While some users criticised the software for its lack of public transport navigation, others complained of inaccurate geolocations, with towns, landmarks, and businesses being misplaced or incorrectly named.

Among the flood of complaints was PCMag reporter Sascha Segan’s failed attempt to look up a New York City address - searching for “28 e 28th st”, Segan was instead directed to a location thousands of kilometres away in Limpopo, South Africa.

Developers with access to Apple Maps in earlier versions of the operating system pointed out its low quality, but the public release of the software has prompted unprecedented criticism aimed at Apple, which has a reputation for perfectionism.

Particularly unhappy users may want to consider switching to the HTML5 mobile browser version of Google Maps. It’s a slow and frustrating workaround, but could prove to be more desirable than Apple’s Map flub.

Image Credit: The Amazing iOS 6 Maps