Rdio enables artists to earn money from streaming music

Digital music service Rdio today announced the launch of the Rdio Artist Program.

The unique new program will enable any artist with an existing artist page to earn money directly from streaming music. They will be able to share music and music recommendations with their fans, who will in turn be able to listen along instantly through Rdio, Facebook, Twitter or other online properties.

Rdio's founder, Janus Friis, said, "As part of this industry, we know a business that doesn't reward its most important contributors is a business that has to change."

Artists will earn $10 (£6) for every new subscriber they bring to the service for at least a month.

Major artists such as Snoop Lion, Scissor Sisters and Brendan Benson are amongst the first to have joined the program, which is active in all 14 countries where Rdio is available.

Drew Larner, CEO of Rdio, recognised the difficulty of making a living from music and was very positive about the introduction of the new service: "We view it as a significant step forward for artists, fans and streaming music."

Rdio was founded in August 2010 by Jan Friis, one of the creators of Skype.