Yesterday’s Google campus demo night gave the public a chance to find out about some of the start-ups working hard in Tech City.
Organisers of the event- which takes place the first week of each month- selected seven companies to explain their business models to a general audience of techno enthusiasts and fellow technopreneurs. Each participant had three minutes to showcase their ideas and a couple more to answer questions from the audience.
Here’s a round-up of the lucky seven that took to the stage last night:
Buzz Radar is a real time ‘top line management tool’ that pulls real time social media content from the internet about a brand or event and visualises it in engaging, meaningful and entertaining ways. The ultimate aim is to increase participation and interact with audience, and help to drive sales for businesses. The company has already worked on campaigns for some major brands including Walt Disney, Red Bull and Skype.
Festicket is a one-click, one-stop booking system for affordable festival packages. Perfect for fans of live music, Festicket offers customers an easy way to book their festival trip, including travel and accommodation online. What differentiates Festicket from Ticketmaster and other ticketing agencies is that it only promotes full package deals – not just tickets. The company appeals to out-of-towners and foreigners who need to travel to attend a show. So far, the company has signed deals with over 15 festivals- even though it has not officially launched its website.
Stolen camera finder is an open source project that locates missing cameras by searching for photos on the web that have been taken by that camera. Every photo taken with a digital camera contains hidden information about the image and the camera such as the make, model and date. This information, called exif data, can also include a unique serial number which identifies the camera. The stolencamerafinder engine goes through the internet searching for photos, collecting the serial numbers of the cameras that took them.
Using a drag and drop feature online, stolencamerafinder reads the unique serial number from the exif data of a photo and uses it to match against serial numbers it has stored. The service is free to use but the site hopes to generate revenue with optional monthly subscriptions.
We like Shopping is a shopping platform that helps retailers drive customers into their stores. Geared towards people who prefer shopping in-store instead of online, this new service lets consumers know what’s happening inside the stores of their favourite brands. This includes the latest sales, deals and new items in fashion stores and brands across London. So far, the company has over 45 brands signed up on the platform, including Hobbs, American Apparel and Zara.
Valobox is an online service that allows customers to access e-books with Google and buy only the pages they want to read, from anywhere in the book. Content can be shared with social tools and books can be embedded within a site. ValoBox is accessible on computers, tablets and smartphones and users sign in using social tools.
Peopleperhour is an online marketplace that helps creative, highly skilled freelancers advertise their services and to let people know when they can do the job. Freelancers simply post their availability online and customers looking for their talent can spot them and use their services immediately. Some jobs can be done in as little as an hour, depending on the brief, and all rates for services are viewable on the website.
Floost is a social media platform that creates a more ‘personalised’ content sharing experience, allowing users to connect only others that like the same things and share the same tastes. Using Twitter and Facebook, users can easily define themselves and what they are passionate about and then others can discover the users through posts/likes/reposts in areas of shared interest –whether it’s about fashion, cooking or skiing.
Georgia Hanias is a freelance journalist and a member of the technology and social media team at Citigate Dewe Rogerson.