Sales of Samsung’s flagship Galaxy S3 smartphone have not been hurt by the release of Apple’s iPhone 5 or Cupertino’s big patent win, according to new data from mobile app analytics and marketing firm Localytics. In fact, Galaxy S3 sales were actually helped by the news.
Sales of the uber popular Android device have seen an average weekly growth of nine per cent each week since 1 August, Localytics said. But, interestingly, the Samsung Galaxy S3 logged larger spikes in adoption after two major news events – the Apple patent trial verdict and the iPhone 5 launch.
Case in point – sales of new Galaxy S3 devices jumped 16 per cent from 21 – 27 August. That’s the same week that Samsung was dealt a major blow when the jury in its patent case against Apple ruled in favour of the Cupertino-based company on a number of key claims and awarded Apple more than $1 billion (£620 million) in damages.
“The deluge of post-litigation press coverage both drove general attention to Samsung and suggested that Samsung devices were similar enough to iPhones to be an option for many consumers,” Localytics wrote.
Moreover, Galaxy S3 sales spiked 15 per cent beginning the week of 12 September, when Apple unveiled the new iPhone 5. Following the iPhone 5 announcement, a number of media outlets, including ITProPortal, posted stories comparing the two phones, most of which again suggested the rival devices have similar capabilities.
The data also suggested that many customers were waiting to hear about the new iPhone before making their decision. Leading up to the iPhone 5 announcement, sales of the Galaxy S3 were the same as the previous week, resulting in zero per cent growth.
“A portion of smartphone users appear less tied to a particular operating system, instead comparing the full package of device, mobile network and available apps before choosing what to buy,” Localytics wrote. “This not only creates new opportunities for Android device manufacturers but also new Windows 8 devices.”
Localytics provides app analytics and marketing products to iOS and Android app developers. To reach its conclusions, Localytics studied the number of Samsung Galaxy S3 handsets running apps leveraging its analytics from 31 July to 1 October, then determined the weekly growth in new Galaxy S3 handsets around the world.Leave a comment on this article