BIG DATA: A CONTEXTUAL GOLDMINE

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The usefulness of Big Data is the ability to discern context allowing, for instance, product or service customisation, allowing for a more user-centric experience. For infrastructure and specifically application delivery systems that means being able to access data relevant to an individual user from a variety of sources and applying some operational logic.
This user-centric data is out there, waiting to be used to enable a more personal experience. An application delivery tier-based architecture in which such data is aggregated and shared to all applications shortens the development life-cycle for such personally-tailored application features and ensures consistency across the entire application portfolio.
This session details how application delivery controllers can be a foundation for integrating services that reside in the cloud where petabytes of pertinent data has already been collected, analysed, and categorised for consumption, allowing services that can dramatically improve the operational posture of the entire data centre.

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