Apple kept the blockbuster announcements coming over in San Jose, California this evening, following the announcement of its 13in MacBook Pro with Retina display with the news the technology world had all been waiting for – the official launch of the 7in iPad mini.
With a resolution of 1,024 x 768 pixels, the iPad mini is at the larger end of the 7in tablet category, sizing up at 7.9in. Measuring just 7.2mm thin, the reduced form factor iPad is over 25 per cent more slender than its new partner in crime, the fourth-generation iPad. Weighing just 308g, it's also in excess of 50 per cent lighter than its larger sibling.
"Every detail is finely crafted. There is nothing as amazing as this...this is iPad mini" said Phil Schiller of Apple's highly anticipated new offering, which comes in black and white flavours and is available for pre-order from $329 (£205) as of this Friday, 26 October.
Concurrently, Apple's senior VP of marketing also announced a fourth generation iPad featuring a new-generation A6X chip bundled with a new generation ISP, effectively doubling both CPU and GPU performance.
With a claimed battery life of 10 hours, the fourth-generation iPad will retail starting at $499 (about £310) for a 16GB Wi-Fi and cellular model. Crucially, the latest full form factor Apple tablet supports 4G LTE, and the frontside FaceTime camera has also been updated to HD.
"People love their iPads. [They] help them work, play, create, and learn. We couldn't be more thrilled by how quickly iPad has been embraced. But we know we are just getting started...we're not taking our foot off the gas," said Apple CEO Tim Cook.
Tonight's high-profile event follows the September unveiling of the iPhone 5. Stay tuned to ITProPortal for more comprehensive news and coverage of Apple's latest blockbuster launches via our live blog.
Earlier this evening, ITProPortal broke the news of Apple's new super-thin iMac as well as a mini iMac computer featuring Intel Ivy Bridge architecture.