Yahoo reports stable Q3 earnings as CEO Mayer emphasises mobile strategy

This week has brought good news for Yahoo boss Marissa Mayer. Under the direction of the former Google executive, who took over the reins at Yahoo in July, the struggling company saw its third quarter earnings stabilise.

For the quarter ending 30 September, Yahoo reported sales to the tune of $1.2 billion (£750 million), just one per cent less than the same time last year. In total, revenue climbed some two per cent, the company revealed.

"Yahoo had a solid third quarter, and we are encouraged by the stabilization in search and display revenue. We're taking important steps to position Yahoo for long-term success, and we're confident that our focus on quality and improving the user experience will drive increased value for our advertisers, partners, and shareholders," said Mayer in a statement.

In the months leading up to the end of September, Yahoo has worked to restructure its operations, shaking up its executive team with the appointment of a new chief operating officer, chief financial officer, and chief marketing officer, among other high profile additions.

Yahoo attributed its stable revenue to “new, interactive, and immersive experiences for users across PC, mobile, tablet and connected TV devices," including content related to this summer’s Olympics and US political events.

But Mayer has stressed that technology, not media, will be Yahoo’s way forward. In her first quarterly earnings call as the company’s CEO, she pointed to mobile as the most important sector towards which she hoped to move the flagging Internet firm.

"Our top priority is a focused, coherent mobile strategy," Mayer said.

“The mobile wave is a huge wave for us to ride," she added, pointing to Yahoo’s failure to properly capitalise on smartphone and tablet trends as one of the reasons the company had struggled to keep pace with competitors.

“We're committed to going back to our roots as a consumer internet company focused on user experience," said Mayer, adding that rather than attempt to enter new businesses, Yahoo will focus on seizing existing opportunities.