As Google ramps up its competition with Apple, the search giant has announced that it has signed a deal with Warner Music Group, allowing it to bring music from the entertainment conglomerate's catalogue to its Google Play Music service which will launch in Europe on 13 November.

The news of the deal came via a blog post, as a previously scheduled New York event was cancelled due to a storm that is currently ravaging the east coast of the US.

“We’re now working with all of the major record labels globally, and all the major U.S. magazine publishers, as well as many independent labels, artists and publishers,” said Google in the post.

“On November 13, we're bringing music on Google Play to Europe. Those of you in the U.K, France, Germany, Italy and Spain will be able to purchase music from the Google Play store and add up to 20,000 songs - for free - from your existing collection to the cloud for streaming to your Android devices or web browser,” the post continued.

Google also announced a free scan-and-match feature very much in line with offerings from competitors Amazon and Apple. The function allows cloud duplication and storage of a user's music library, liberating them from the task of having to individually upload each song in their collection.

Warner, which lords over some 15 per cent of the global music industry, has a reputation of being a hold-out in digital music negotiations, making the deal a particularly important coup for Google.