The new LG Nexus 4 smartphone will be an O2 exclusive during its first month of retail, with the first 100 customers getting a free LG television.

According to a report by Pocket-lint, the first 20 customers to queue at the O2 store at the O2 arena at 8:00 on 13 November - the device's official launch date - will be invited to purchase the Google handset at a pop-up store located at the top of the dome in London, Greenwich, imitating the iPhone 5 arena launch.

The first 50 customers in the queue will receive a 32in LG flatscreen TV, with customers outside of London eligible to win a TV by tweeting a picture of themselves with their Nexus 4 smartphone and the hashtag #lifeisgood to O2's Twitter account, Pocket-lint reported.

The Nexus 4 was officially announced earlier this week, though the initial news of its release came a few days earlier via a Carphone Warehouse pre-order page. The page also listed Vodafone as a service provider, suggesting the operator will likely offer the handset on its service at the close of O2’s promotion.

The Nexus 4 will feature the Android 4.2 Jelly Bean update. It will also consist of a 4.7in display, 2GB of RAM and a 1.5GHz Qualcomm Snapdragon S4 Pro quad-core processor. 

The handset is currently priced at £239 for the 8GB model and £279 for the 16GB version. Customers wishing to snag the device for free will have to sign up to a £36 per month two-year contract.