For the first time since Pandora launched in 2000, the streaming radio service is launching an entirely new mobile application.
Dubbed Pandora 4.0, Apple and Android users will now have the power of improved listening features, social sharing, artist and track pages, and musical profiles.
In a blog post, Pandora CTO Tom Conrad detailed the changes, including improvements to the core listening experience, making the creation and discovery process easier, as well as sharing via Pandora, Facebook, and Twitter.
The new music activity feed provides a central place for users to find and follow friends and artists, "opening up an entirely new way to discover great music you'll love," Conrad said.
Pandora also added millions of artist, album, and track pages with lyrics, related artists and musicological traits from the service's Music Genome Project.
"For more than a decade our engineering team has been focused on perfecting your personalized radio listening experience and Pandora 4.0 brings a wealth of new features to your smartphone while maintaining the simplicity and ease-of-use you've come to expect from Pandora," Conrad said.
Meanwhile, Microsoft yesterday announced that Pandora will be added to Windows Phone 8 during the first quarter of 2013, with one year of ad-free music.
"Our listeners expect Pandora to be wherever they are — in the home, in the automobile, and on the go," CEO Joe Kennedy said in a statement. "Offering Pandora on Windows Phone gives them yet another option and we think they will be delighted with the experience."
Pandora 4.0 is now available for free in the Apple App Store. Final Pandora 4.0 testing for Android is still being conducted, but the app is expected to be available in the Google Play store in the coming weeks.
Because of difficulties reaching global licensing agreements with music labels and publishers, Pandora is only available in the US. "We will continue to work diligently to realize the vision of a truly global Pandora," the company says.