Apple has today published a court-ordered apology in a UK newspaper, stating that Samsung did not copy its tablet designs. This is the latest development in the patent war raging between the two tech giants.
As reported yesterday, Apple was given 48 hours by a UK court to re-write an "inaccurate" statement on its website with regards to a design patent dispute with Samsung.
The 'apology' has appeared on page 5 in today's edition of The Guardian. The advert is simple and written in monochrome with no logos to identify either firm. It also contains a lot of legal jargon and seems designed to not to attract any attention.
"On 9th July 2012 the High Court of Justice of England and Wales ruled that Samsung Electronics (UK) Limited's Galaxy Tablet Computers, namely the Galaxy Tab 10.1, Tab 8.9 and Tab 7.7 do not infringe Apple's Community registered design No. 0000181607-0001," it reads.
On 18 October, Apple lost an appeal against a UK ruling that found Samsung did not copy its tablet designs. A judge at the High Court in London said that the designs of Samsung's tablets were "altogether busier" with a more varied use of colour and were not as "cool" as Apple's iPad.
As a result, Apple was ordered to run adverts in a national publication and post a statement on its website saying that Samsung had not infringed its patents.
Apple initially put a statement on its website but rival Samsung complained to the court that the statement did not comply with the court order. The aggrieved firm argued that the notice, which included commentary about rulings in Germany and the US that favoured Apple, was "inaccurate and misleading."
The UK court sided with Samsung and ordered Apple to remove the original statement from its website within 24 hours and replace it with an apology within 48 hours.
The judge presiding over this case, Lord Justice Longmore slammed the company's delay in posting a suitable notice.
"We are just amazed that you cannot put the right notice up at the same time as you take the other one down. I would like to see the head of Apple [Tim Cook] make an affidavit about why that is such a technical difficulty for the Apple company," he said.
Today's advert seems to be Apple's attempt to begrudgingly comply with the court.