Apple Store app adds Siri and Passbook integration

Cupertino-based tech giant Apple has pushed out a new version of its iOS retail app that integrates Passbook and Siri.

The store is touted as an on-the-go shopping experience for Apple products, allowing iPhone, iPad, or iPod touch users to buy other Apple devices, make Genius Bar reservations, and track purchases.

This week's update includes the ability to ask Siri to help find prices and shop for various products. Ask her how much the 13in MacBook Pro with Retina costs, and she'll direct you to the Apple Store app's MacBook Pro page. As The Next Web reported, however, this functionality might be possible without the updated app.

"The Siri integration seems to work fine, though we've been hearing it's pretty much the same on devices with the old app installed," TNW said.

Meanwhile, Apple has included the ability to purchase gift cards via the app, which can be emailed directly to friends and accessed via the Passbook section on iOS 6. Recipients can then use the card at any of Apple's retail locations.

A quick search in the Apple Store app provides only one non-physical gift card option — Apple Store gift card by email; other results show iTunes, App Store, and iBook gift cards, all of which must be shipped via the postal service.

This update also provides EasyPay options to more countries, including Canada, Italy, Germany, Switzerland, and France, according to 9to5Mac.

The free app is currently available in the Apple App Store.

Last week, Apple released its first incremental iOS 6 update, which included a variety of bug fixes that addressed issues including the camera flash problem.