Skype launches Skype in the workspace for entrepreneurs and startups

Skype has made Skype in the workspace (SITW) available for public use.

The service is aimed at small businesses, startups and entrepreneurs, enabling them to promote their products and expertise on a global scale.

SITW users will be able to do this by joining Skype's business hub, where they can connect with experts, coaches and consultants, as well as existing and potential clients, partners, suppliers and customers.

"With more than 280 million connected users each month, Skype offers a huge range of contacts for the small-business community," stated Skype's Head of SMB Marketing Ural Cebeci. "We aim to connect millions of small businesses with Skype in the workspace and believe that, by taking advantage of this shared network, businesses can develop the range of tools they need to grow, regardless of location or industry."

The free-to-use online platform has spent the last six month in beta, where it has been tried and tested by 500 businesses.

One of these businesses is Bracket, a London-based creative collaboration agency. "With Skype in the workspace, I am visible to quality leads without even leaving the office," said the company's founder, Alison Coward. "With no travel time to contend with, it's also now far more feasible for me to grow my business outside the UK into Europa and the US."

Via SITW, users can organise appointments, invite people to product demonstrations, deliver business proposals and offer feedback from a central resource. Even public testimonials can be transmitted through the service.

"We feel we're helping connect business face-to-face with their customers and prospects, no matter where they are located. It opens up a world of opportunity for them," added Cebeci.

To sign up for the workspace community, all you need is a standard Skype account. Visit workspace.skype.com to register and create an SITW profile.