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Microsoft campaign takes on Internet Explorer trolls

Software & AppsNews
by Stephanie Mlot, 30 Nov 2012News
Microsoft campaign takes on Internet Explorer trolls

Microsoft is taking on Internet trolls with a new ad that acknowledges the sometimes vitriolic Internet Explorer hate but suggests that even the trolls are coming around, albeit slowly.

The new ad (video below) features a stereotypical qeb troll - a young man sitting in the glow of several computer monitors, surrounded by takeout cartons and geek paraphernalia. He sips from an "I *trash* Internet Explorer" coffee mug and scours the Web for any opportunity to dismiss Microsoft's IE browser.

"IE SUCKS," he writes in the comments section of a positive IE10 reviews. "IE SUCKS!!! 4evUR! Srsly," he quips on Facebook. You'll have to watch the full video to see how the IE troll is won over.

IE is the most popular browser in the world, but it has its very passionate critics, as this ad acknowledges. IE10 was released with Windows 8, and a test version for Windows 7 made its debut earlier this month. The revamped browser provides what the company touts as an entirely new browsing experience, complete with new touch-first browsing, full-screen UI, and security and performance improvements.

The firm also patched up Internet Explorer 9 last week, providing four fixes to the browser, which left other versions — IE 7, IE 8, or IE 10 — unaffected.

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