Apple chief Tim Cook confirmed this week that some parts of Mac production will come to the US starting next year.
“Next year we are going to bring some production to the US on the Mac,” Cook said in a far-reaching interview with Bloomberg Businessweek. “We’ve been working on this for a long time, and we were getting closer to it. It will happen in 2013.”
Reports of a US-made Mac made the rounds earlier this week when TechCrunch reported that some of the new iMacs said “Assembled in USA.”
While many of Apple’s products are produced overseas, it does have a plant in Elk Grove, California. TechCrunch pointed to a Sacramento Business Journal article from September, that said the Elk Grove facility had grown to 1,800 employees, up 50 per cent from last year.
Cook did not comment on where in the US the Macs will be produced, but conceded that Apple won’t be working alone. “We’ll be working with people, and we’ll be investing our money,” he said. But the company will shell out “over $100 million,” he said.
“We could have quickly maybe done just assembly, but it’s broader because we wanted to do something more substantial,” he said.
Cook admitted that Apple has “a responsibility to create jobs,” but not just in the US. “I’ve never thought a company’s measurement of job creation should be limited to the number of employees working directly for them. That’s a very old-time way of measuring,” he said. “Our iOS platform allows developers to work as entrepreneurs and sell their applications to a worldwide market that didn’t exist previously. The mobile software industry was nascent before the iPhone. Now you’ve got hundreds of thousands of developers out there.”
Cook again reiterated that Apple “screwed up” with Apple Maps, but denied that the problem was because it focused on corporate strategy over customer experience. For now, Apple has already rolled out several software updates, Cook said, and the company has “a huge plan to make it ever better.”
On the recent executive shakeup, Cook suggested that ousted iOS chief Scott Forstall was not enough of a collaborator. “The key in the [executive shakeup] is my deep belief that collaboration is essential for innovation—and I didn’t just start believing that,” Cook said. “I’ve always believed that. It’s always been a core belief at Apple. Steve very deeply believed this.”
Cook didn’t directly address why Forstall was let go, but there were rumours that Forstall refused to sign Cook’s letter of apology over Apple Maps, among other things.Leave a comment on this article