HTC has dropped previously held plans to build a large-screen Windows Phone 8 handset, Bloomberg has alleged.
According to the report, which cites “a person familiar with the project”, the Taiwanese firm is giving up on the effort because it would prove unable to match the resolutions of competing big-screen smartphones, including its own Android devices.
Windows Phone 8 can only support resolutions of up to 1,280 x 720 pixels (720p), though Android can handle much higher resolutions. For instance, HTC’s latest flagship phone, the Android-based J Butterfly, boasts a 5in 1,920 x 1080 pixel (1080p) display. Meanwhile, full HD screens are growing in popularity, with more manufacturers preparing to deliver high-resolution large-screen smartphones in the coming months.
Accordingly, a big-screen Windows Phone 8 handset would be a fruitless endeavour for HTC as it attempts to gain back some of the market share it has lost to Apple and Samsung in recent years. The firm’s global smartphone market share dropped to 4.6 per cent last quarter, while its stock has plummeted 45 per cent this year.
HTC’s current Windows Phone 8 handsets, the Windows Phone 8X and lower-budget Windows Phone 8S, were released earlier this autumn and have 4.3in and 4in displays, respectively.