In the 24 hours after the launch of the Google Maps iOS app, Chitika only saw a very slight uptake in iOS 6 adoption - from 72.77 per cent to 72.94 per cent.
Why would the app inspire iOS 6 upgrades? Those who made the early move from iOS 5 to iOS 6 lost the Google Maps app that had been pre-loaded on all iOS devices until the release of iOS 6. With iOS 6, Google Maps was replaced with the much-maligned Apple Maps, forcing users to go in search of alternative iOS mapping apps, or access Google Maps through their web browser.
As a result, some people remained with iOS 5 so they would not lose Google Maps (as I did with my iPad 3). However, the trouble with Apple Maps was not immediately clear, so many iOS users rushed to download iOS 6 in the hours after it became available - only to find that Apple Maps was not everything the Cupertino-based firm had promised. Moreover, the iPhone 5, new fourth-generation iPad, and iPad mini all arrived pre-installed with iOS 6 and, therefore, Apple Maps.
Would more people have waited to upgrade had they known about the Apple Maps fiasco? It's hard to tell. But it does not appear that large numbers of people were waiting until Google released its iOS cartography app before they upgraded to iOS 6, according to the recent study.
Instead, it seems like those who were burned by Apple Maps clamoured to download the Google app - the Google Maps iOS app has been the number one free app in the App Store for the past few days. Indeed, the search giant has announced that the app was downloaded more than 10 million times in 48 hours.
The Google Maps app, however, is not yet available for iPad, so there might be a few people - like myself - who will hold on to iOS 5 in a tablet environment for the time being.
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